Luna Magic

LUNA MAGIC is a beauty and lifestyle brand founded in 2019 in Los Angeles, CA, by two Afro-Latina sisters, Mabel and Shaira Frías. Inspired by the rich cultures and music of the Caribbean & Latin America, they had the ambition to introduce high-performance cosmetics and diversity and inclusivity to the beauty industry. Working closely with the founders from an early stage, we have helped bring their vision to life by designing the packaging for their upcoming makeup collections. The outcome is a loud, unapologetic range of beauty products that embody the Latina spirit in its vibrancy, as well as sophistication. In 2021, the Frías sisters pitched their business, LUNA MAGIC, on ABC’s Shark Tank reality show and they have successfully secured an investment from Barbara Corcoran. Today, their products sell in giant retailers such as Walmart, Target and CVS US, and Puerto Rico.